Example Customer

The Customer Has

The Customer Needs

Value Proposition

Early stage startup with seed or Round A funding; An R&D group in an established company with limited access to engineering resources

A strong team of researchers and scientists in the early stages of product development and characterization; A goal of developing a proof of concept or a prototype

More engineering manpower to improve data collection capability and brainstorm concepts for product implementation

The critical R&D and research focus can be maintained; data collection is simplified and variability is reduced; dead ends are discovered quickly; tooling, electronics, and bench setups are completed more quickly and are more reliable

Middle stage startup in later stage funding with product delivery and demonstration milestones; A large company with an understaffed critical project

An integrated team that has a proof of concept or a prototype; The team is fully utilized and more manpower is needed to complete prototype, alpha, or beta development

More engineering manpower to finalize designs;  Expertise in an underserved area such as opto-mechanical design or embedded control system implementation

The design team can grow and shrink as necessary; Specific skill sets such as analysis, precision mechanism design, and application specific software can be applied strategically

A team that is developing novel technology or processes; A team that needs to monitor the product or the process for quality assurance purposes

A product or process that requires the ability to measure a parameter that is not met by standard product offerings; A process that requires a tool that is much larger or much smaller than standard product offerings

Equipment or an instrument that can meet all of the functional requirements; Modification to existing equipment to enhance its capabilities

The equipment can be designed, integrated, and tested without disrupting or overstretching the customer’s main development team;  Experience from prior equipment design and modification can speed development and improve the reliability of the final system

A team that is ramping manufacturing volumes or that is trying to improve yield

A manual process that is prone to error, suffers from low throughput, or requires tight control of position, dispense volume, temperature, gas mixture, light levels, or cleanliness; The desire to automate this process

Equipment that can perform the required tasks quickly, accurately, and in a repeatable manner

The equipment can be designed, integrated, and tested without disrupting or overstretching the customer’s main development team;  Experience from prior equipment design and modification can speed development and improve the reliability of the final system